Background:

As the epidemic is coming to an end, more and more Chinese e-commerce companies want to sell their products overseas (this trend can be seen in the popularity of Chinese search engines), and e-commerce companies must have an overseas phone number to go overseas. VOIP numbers are flexible and cheap, making them the best choice.
The company wants to use its advantages in VOIP products to quickly create a product for Chinese e-commerce companies. The product design hopes to be revised based on the company's other products, so that resources can be reused to the greatest extent and development time can be reduced.

The core of market research is to investigate the business scope, product functions, and pricing of competitors.​​
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Competitor’s business scope, product features:

The business and product functions of competitors are very rich. They not only provide VOIP numbers for e-commerce, but also provide very comprehensive services, such as browsers with VPN functions, delivery management on multiple platforms, after-sales WeChat groups, tutorials, etc.
As for the telecommunication service, due to Chinese laws, most of them can only receive calls and text messages, but not make calls and send text messages.
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Competitor’s Packages and Prices:

Compared with the pricing in the United States and Canada, the pricing in mainland China is relatively high. Similar to China's telecommunications packages, it usually consists of a monthly fee that includes a certain amount of call time and text messages, and a separate overage fee.
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E-commerce platform support

Unlike normal phone numbers, it is not easy to register VOIP numbers on platforms. This is because many platforms will mark these numbers to prohibit them from registering. Therefore, it is best to use brand new numbers for platform registration. On the other hand, Chinese law requires these numbers to be registered on overseas platforms in a whitelist manner, which means that platforms outside the list are prohibited from registering. Therefore, it is necessary to research a list of common sales platforms.
After research, there are 93 sales platforms in total.
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Please click the links below for details:

E-commerce platform list

The company wants to launch products as soon as possible, so the products cannot be as rich and complete as those of competitors. We only do our core business well and use low prices to bring advantages.
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All viable business and product features:

For the first version, based on the MVP principle, we only provide users with the most core services: receiving verification code and answering calls.

Plans and pricing:

I proposed three pricing strategies. PLAN I was a fixed monthly fee + additional telecommunication fee. PLAN II was a Chinese-style monthly fee that included part of the telecommunication fee. PLAN III was to divide the time packages into multiple packages based on the PLAN I. After discussion, we chose PLAN III as the final pricing strategy. Because this strategy comes from our main competitor, the risk is relatively low.

Background:

For the first version, based on the research results and MVP principle, I only provide users with the most core services: receiving verification code and answering calls.
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